Feb 26, 20223 minLinguistic Elitism in SingaporeSingapore’s stance on language is highly paradoxical. On the one hand, we seem to be proud of Singlish. Indeed, our country is, on...
Sep 16, 20213 minGood Ol' Singaporean Sitcoms: A Blast from the Past for when You're Downcast“Don’t play play, use Shopee. Best in Singapore, just like me!” Earning Shopee over 2 million Youtube views with his 2020 endorsement...
Sep 1, 20215 minHow to Appreciate Visual ArtWhether you are ultimately looking to impress your new artsy significant other or to show your artistically-inclined child some support...
Aug 4, 20214 minThe Greatest Karens of Pop CultureThe anti-vax, speak-to-the-manager, pseudoscientist caricature, better known as the “Karen”, has evolved from a harmless meme into a...
Jul 21, 20215 minGen Z Parents: 3 Things Marketers Need To Take Seriously To Grab Their AttentionGeneration Z – born after 1996 and before the early 2010s – are no strangers to disruption. Raised in the age of the internet and social...
Jul 14, 20213 minThe Algorithm: The Brainchild of TheSmartLocal's Collaboration with MediacorpWarning: Potential spoilers ahead! Commissioned by Mediacorp, TheSmartLocal’s new series The Algorithm follows a dystopian society in...